ADIDAS EQT GUIDANCE 93 & EQT RACING
our first project with our buddies from the overkill shop berlin is a real double trouble pack. first the adidas originals eqt guidance 93 a living legend and back on the overkill shop shoe shelves this juni and the hot retro-version of the adidas equipment racing 93, also back in juli. both dropped exclusively at the berlin based shop and that´s why overkill and adidas thought about something special to promote this outstanding releases.
overkill commissioned us to think about the look of the illustrations of the whole promo campaign which included poster, sticker and shop window designs. so in the end, that´s what we did. our artist bjoern von schulz signed responsible for the look of the artworks and it was crazy to see that it´s possible to give away 15.000 poster in 72 hours.
“the equipment series stands out from the crowd with its clean, sophisticated design” and that was also our goal with the illustration for this project and the strong limited art.print we made.